Who We Are

  1. John R. Baudhuin, President and CEO

    John R. Baudhuin is the founder, President and Chief Executive Officer of Mad Dogg Athletics Inc. Prior to founding Mad Dogg Athlerics in 1994, Baudhuin worked as a certified public accountant for Los Angeles-based Duitch, Franklin & Company, where he provided a variety of consulting and strategic planning services. An active member of the Young Presidents Organization, Baudhuin received his Bachelor of Arts degree in Economics from the University of California, Santa Barbara and his MBA from Loyola Marymount University.


  2. Cees van Toor, Managing Director Mad Dogg Athletics Europe

    An entrepreneur in heart and soul, Cees started his first company during his study of economics at Erasmus University in Rotterdam, the Netherlands. He sold this company when he was just 21 and founded his first health club, Fitline, the same year. In 1993, he opened Innovex Fitness, a distribution channel for fitness equipment for the Benelux (Belgium, the Netherlands and Luxembourg) market. Innovex Fitness is the official distributor for all Star Trac equipment in the Benelux and since 2002, Cees has been the leading distributor for Star Trac in Europe. He currently owns four health clubs in the Netherlands. In 2004, he started working with John Baudhuin, focusing on Mad Dogg Athletics Europe. Today, it has evolved into a full-service office and warehouse for Europe, the Middle East and Africa, with Cees overseeing two direct offices in Switzerland and Italy.


  3. Julie Lobdell, President of Peak Pilates

    A career entrepreneur, Julie started her first company, Real Entertainment at the age of 21. In 1988, after years spent working in the entertainment business as a television show host and producer, Julie created and franchised an original concept for a bakery and coffee bar café called Bodacious Buns. Seeking a change in lifestyle, she moved to Boulder, Colorado in 1996, where she founded Peak Pilates after taking a yearlong comprehensive Instructor Training Program that ignited her passion for the Pilates Method. Today Peak Pilates is well-known as the premier brand worldwide for best in class equipment and education programs. In March of 2009, Mad Dogg Athletics acquired Peak Pilates, and Julie remains at the helm as President of the company.


  4. Robin Degtjarewsky, VP of Programs and Education

    Robin has worked in the fitness industry for nearly 20 years. In the early days of her career, she helped bring the AFAA Primary Certification program to countries in Europe and Latin America, and was involved in developing the certification program for Step Reebok. She has been with Mad Dogg since 2002 and is responsible for directing the company's Spinning, Bodyblade and Resist-A-Ball programs. Her work includes developing training courses for instructors, publishing manuals and continuing education courses—both printed and web-based—and producing DVDs and other products to support instructors and fitness enthusiasts. As a former gymnast, her personal background includes a lifelong passion for sports and fitness. In addition to taking four Spinning classes per week and lifting weights, she stays active and fit by skiing, wakeboarding and hiking. She holds a bachelor's degree in Communication Studies from the University of California Los Angeles and an MBA from the University of Southern California.


  5. Michele McDonnell, VP of Operations

    A veteran with Mad Dogg Athletics, Michele McDonnell joined our team in November of 1998. As our Training Coordinator from 1998–2001, she worked extensively with our education department and Master Instructor team to streamline efficiencies and increase revenues. In 2001 she was promoted to Customer Service Manager and led our customer service team to a 98% satisfaction survey. As our Product Manger from 2005–2009, she was responsible for producing our annual clothing and accessories line, overseeing design, development and production. She was also instrumental in bringing our Sport and FIT home Spinner® bikes from manufacturing to market. Michele is currently our Vice President of Operations and manages all aspect of inventory control, warehousing and logistics for all our brands. She has a passion for fitness and enjoys running, weight lifting and, of course, Spinning classes. She is currently pursuing her MBA in Business Management from Pepperdine University's Graziadio School of Business.


  6. Bruce Hymanson, PT, President of Hymanson, Inc./Bodyblade

    Bruce Hymanson is the inventor of the Bodyblade® and the developer of the Bodyblade exercise training system. Holding two degrees, a BA in Physical Education and a BS in Physical Therapy, he is a veteran in the area of rehabilitation and physical training. In 1991, Bruce introduced Bodyblade training to rehabilitation, professional sports, personal training and most recently, group exercise. Today Bodyblade training courses are recognized and presented internationally.