Who We Are

  1. John R. Baudhuin, President and CEO

    John R. Baudhuin is the founder, President and Chief Executive Officer of Mad Dogg Athletics. Prior to founding Mad Dogg Athletics in 1994, Baudhuin worked as a certified public accountant for Los Angeles-based Duitch, Franklin & Company, where he provided a variety of consulting and strategic planning services. An active member of the Young Presidents Organization, Baudhuin received his Bachelor of Arts degree in Economics from the University of California, Santa Barbara and his MBA from Loyola Marymount University.

  2. Cees van Toor, Managing Director Mad Dogg Athletics Europe

    An entrepreneur in heart and soul, Cees started his first company during his study of economics at Erasmus University in Rotterdam, the Netherlands. He sold this company when he was just 21 and founded his first health club, Fitline, the same year. In 1993, he opened Innovex Fitness, a distribution channel for fitness equipment for the Benelux (Belgium, the Netherlands and Luxembourg) market. Innovex Fitness is the official distributor for all Star Trac equipment in the Benelux and since 2002, Cees has been the leading distributor for Star Trac in Europe. He currently owns four health clubs in the Netherlands. In 2004, he started working with John Baudhuin, focusing on Mad Dogg Athletics Europe. Today, it has evolved into a full-service office and warehouse for Europe, the Middle East and Africa, with Cees overseeing two direct offices in the Netherlands and Italy.

  3. Bruce Hymanson, PT, President of Hymanson, Inc./Bodyblade

    Bruce Hymanson is the inventor of the Bodyblade® and the developer of the Bodyblade exercise training system. Holding two degrees, a BA in Physical Education and a BS in Physical Therapy, he is a veteran in the area of rehabilitation and physical training. In 1991, Bruce introduced Bodyblade training to rehabilitation, professional sports, personal training and most recently, group exercise. Today Bodyblade training courses are recognized and presented internationally.

  4. John Kipper, VP of Global Sales

    John Kipper comes to Mad Dogg Athletics with extensive fitness industry experience. Before joining MDA, he served as Chief Operating Officer at BH North America where he and was responsible for day-to-day operations with direct leadership over engineering, quality, customer service, distribution, warehousing, marketing, and product management. Prior to BH he held management, marketing, business development, and customer service roles with Star Trac Fitness. John received a B.S. in Mechanical Engineering from the University of California, Santa Barbara and a M.B.A. from the University of California, Irvine. As an outdoor enthusiast, he has posted eight marathons and an Ironman triathlon to date.

  5. John Cook, VP of Industrial Design

    John Cook has extensive professional design experience that spans more than 25 years. A large part of his career was spent at BMW Designworks USA, where he designed products for a wide array of clients including Microsoft, Nokia, Kyocera, MCI, Diamond Back Racing and Star Trac as well as in-house work with BMW and Mini. John’s fitness industry design experience includes a tenure at Star Trac, where he did the industrial design for the Spinner® NXT and Spinner® Blade. He has also received many patents and international design awards including the IDEA, Good Design, ID magazine and Red Dot. Cook received a B.A. with a specialty in Industrial Design from Cal State University, Northridge. John currently lives in Ventura, California with his wife, two daughters, two dogs, ten bikes and one well used Spinner NXT.